6_Types of Business Research_Part1 Basic Research and applied Research

 

Basic Research •        Research for the sake of enhancing knowledge/ developing theories by discovering generalisation and principles without any intention to apply it in practice. •        Known as pure or fundamental research •        It is done to develop theories and generalisations.

Applied Research •        Need based research having high practical relevance. •        The basic aim of such research is to find solutions to the problems being faced by the society, government or the business •        Since it is specific in nature, is result oriented and is driven by a clear aim •        Utilizes principles made by fundamental research to know the problems with best possible manner •        Another form of applied research is action research. The difference between applied and action research is that the former may be taken by a researcher to find the results for a problem being faced by a third party. •        However, action researcher has a condition attached that the researcher is also the practitioner. Hence action research is being undertaken by a researcher to improve upon his own practices.