Syllabus - PERSPECTIVES AND METHODOLOGY OF BUSINESS STUDIES

COMMON CORE-1     PERSPECTIVES AND METHODOLOGY OF BUSINESS STUDIES

Instructional Hrs-72

Credit-4

OBJECTIVES-           

1. To understand business and its role in society
2. To understand entrepreneurship and its heuristics
3. To comprehend the business environment
4. To enable the student to undertake business activities

MODULE-1     Role of business in economic development - Indian development experience, role of public and private sectors in the post-colonial period, experience of liberalization and globalization. Different stakeholders of business firms- owners, managers, employees and others. Emergence of �managerialism� and the role of corporate governance; the goals of business- shareholder value maximization and its alternatives; goals for public sector, co- operatives and nonprofit enterprises. Government regulation of business- objectives, methods and problems. (Brief Study Only) (15hrs)

                                                                                                                                             

MODULE-2     Establishing business - entrepreneurship- legal, physical, financial, social, and psychological environments for entrepreneurs- Individual and group entrepreneurs- �intrapreneurs�. Mobilization of financial resources for business- Individual savings- Domestic savings in India- Factors affecting savings- Loans and advances- Sources of funds- Markets for raising money- Short term and long term funds- Lending institutions for business funds- Banks and non banking financial institutions- Cost of capital- documenting, funding sources and areas of expenses- accounting and accounting practices- Return on investment- Factors of production and rewards to factors like payment of wages, rent, interest and profits- Payment to Government- Taxes, direct and indirect- State and national levels- Funds from the primary and secondary markets- Stock exchanges and their role, stock broking, stock exchange cues. (Brief Study Only) (20hrs)  

                                                                                                                                                                            

MODULE-3     Role of trained manpower for enhanced quality at individual, family, organizational and national level. Functioning of organization-The role of human resources- Management problems in small, medium and large organizations-Quality of life- Production of tangible and intangible products- Marketing and its role- Trends and Developments in Strategic Management- TQM- Bench Marking-Statistical Quality Control-Quality Circle- Business Process Re-engineering- Six Sigma- BPO-KPO. (Brief Study Only)  (15hrs)                                                                                                               

MODULE-4     Consumer Protection Act, 1986 �Rights of a consumer � Filing of appeals at the district level, state level and national level. Intellectual Property Rights� meaning� Patent rights trademarks � Copyrights � Plagiarism. (15hrs) 

                                                                                                         

MODULE-5     Right to information Act-Right to access information on specific issues-banking transaction-Insurance transaction-government dealings and related services. (7hrs)

                                                                                                                     

 SUGGESTED READINGS

           1.     Keith Davis and William C.Frederick  : Business and Society � Management,  Public Policy, Ethics.

2.     Peter F. Drucker   : Management � Tasks, Responsibilities, Practices.

3.     Peter F Drucker    : The Practice of Management.

4.     Consumer Protection Act-1986 and its amendments.

5.     Right to Information Act.

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