COMMON
CORE-1 PERSPECTIVES AND METHODOLOGY OF BUSINESS STUDIES
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Instructional Hrs-72
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Credit-4
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OBJECTIVES-
- To understand business and its
role in society
- To understand entrepreneurship and its heuristics
- To comprehend the business environment
- To enable the student to undertake business activities
MODULE-1
Role of business in economic development - Indian development experience, role
of public and private sectors in the post-colonial period, experience of
liberalization and globalization. Different stakeholders of business firms-
owners, managers, employees and others. Emergence of �managerialism� and the role of corporate governance; the
goals of business- shareholder value maximization and its alternatives; goals
for public sector, co- operatives and nonprofit enterprises. Government
regulation of business- objectives, methods and problems. (Brief Study Only) (15hrs)
MODULE-2
Establishing business - entrepreneurship- legal, physical, financial, social,
and psychological environments for entrepreneurs- Individual and group
entrepreneurs- �intrapreneurs�. Mobilization of financial resources for
business- Individual savings- Domestic savings in India- Factors affecting
savings- Loans and advances- Sources of funds- Markets for raising money- Short
term and long term funds- Lending institutions for business funds- Banks and
non banking financial institutions- Cost of capital- documenting, funding
sources and areas of expenses- accounting and accounting practices- Return on
investment- Factors of production and rewards to factors like payment of wages,
rent, interest and profits- Payment to Government- Taxes, direct and indirect-
State and national levels- Funds from the primary and secondary markets- Stock
exchanges and their role, stock broking, stock exchange cues. (Brief Study
Only) (20hrs)
MODULE-3
Role of trained manpower for enhanced quality at individual, family,
organizational and national level. Functioning of organization-The role of human
resources- Management problems in small, medium and large organizations-Quality
of life- Production of tangible and intangible products- Marketing and its
role- Trends and Developments in Strategic Management- TQM- Bench
Marking-Statistical Quality Control-Quality Circle- Business Process
Re-engineering- Six Sigma- BPO-KPO. (Brief Study Only) (15hrs)
MODULE-4
Consumer Protection Act, 1986 �Rights of a consumer � Filing of appeals at the district level,
state level and national level. Intellectual Property Rights� meaning� Patent rights trademarks � Copyrights � Plagiarism. (15hrs)
MODULE-5
Right to information Act-Right to access information on specific issues-banking
transaction-Insurance transaction-government dealings and related services. (7hrs)
SUGGESTED
READINGS
1.
Keith Davis and William C.Frederick : Business and Society � Management, Public Policy, Ethics.
2. Peter F.
Drucker : Management � Tasks, Responsibilities, Practices.
3.
Peter F Drucker : The Practice of Management.
4.
Consumer Protection Act-1986 and its amendments.
5.
Right to Information Act.
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